The expiry date on this film is December 2017
A distributor I was dealing with in Japan mentioned that they had some of this odd film. It comes in a box that says “MY HEART”, with red and pink hearts on it. Tha’s about all I know to be honest.
It’s a 27 exposure film, which is a common size for disposable cameras, so it could be that it was intended for that use, but then re-branded this way.
I’ll also mention that I believe disposable cameras marked as 27 exposures are actually using 24 exposure film, because they load them in the dark, so they can use 100% of the film, whereas traditional cameras waste a couple of frames loading. So even though this is marked as 27 exposures, I have hunch that in actual usage, it’ll give you closer to 24.